AI Insights · Timothy · April 2023
Top 5 Travel and Local Apps on Android in South Africa - Q1 2023
An overview of the performance of the top 5 Travel and Local apps on Android in South Africa for Q1 2023, featuring trends in downloads, active users, and revenue.
In the first quarter of 2023, the top 5 Travel and Local apps on the Android platform in South Africa showed varied performance trends. Here’s a detailed look at their metrics.
Booking.com: Hotels & Travel experienced a consistent download rate throughout the quarter, starting at 11.2K in late December and peaking at 14K in mid-January. Active users hovered around the 190K mark, with minor fluctuations, ending the quarter slightly under 200K.
FlySafair saw a significant spike in downloads in early January, reaching 12.6K, before stabilizing to around 4K weekly downloads for the rest of the quarter. Active users followed a similar trend, peaking at 27.3K in early January and then maintaining an average of around 19K to 20K.
Google Earth maintained a steady increase in downloads, starting at 4K in late December and reaching a high of 5.8K in mid-March. Active users also showed a positive trend, rising from 32.8K at the beginning of the quarter to 38.4K by mid-March.
GPS Satellite View Navigation saw a notable rise in downloads, beginning at 1K in late December and peaking at 6.9K in early February. Active users mirrored this growth, starting at 976 and peaking at 4K in early February.
Find my Phone - Family Locator experienced fluctuating downloads, with a noteworthy peak of 7.5K in mid-March. Weekly revenue showed a steady trend, averaging around $1K throughout the quarter. Active users increased significantly from 8.2K in late December to over 11K by mid-March.
These insights are derived from Sensor Tower data, and more detailed analytics can be found on their platform.